Marketing your business online can be challenging. Perhaps the biggest challenge for small and medium-sized businesses is that methods changes as search engines and social network evolve.
I stay in front of the changes in web design and marketing, keeping your website design, social media marketing, search engine optimization, and online marketing working for your business.
I start with your goals and budget to create a “blanket” approach to cover all area of marketing your business.
People respond to familiarity. It is vital that your message is consistent across both your online and offline marketing efforts.

What do I actually do for your company?


I setup/cleaning up all your social media platforms to make sure your branding is relevant on all platforms. My team and I will post for you every two days to keep your brand current in the publics eye. I create organic ads on social media and Google for you. I create social media videos and advertisement videos for your company. This is a short example of some of the things we do

How I like to do social media marketing.

First, I always try to find out what your short term & long term goals are for your business. Then, from their I make a plan to find the best route to get you from where you are to where you want to be. Next, I work on finding your core audience and which social media platforms they use such as Facebook, Instagram, Google Search, and Youtube. Then, we set a small budget for you to spend on a small short campaign to see how the audience reacts to it. Finally, we will work together to build & design a larger campaign for your business to help push the target audience to reach your goal, whether it be your online store, your location, or just to give you a call.

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics within social media marketing:

Social Media Marketing Steps

Step 1: Determine business and social media goals

What are your goals for your business? What are you working toward, and how can social media help you achieve those goals?

Use the S.M.A.R.T framework to make sure your social media goals are specific, measurable, attainable, relevant, and timely.

Step 2: Learn about your audience

Collect as much data as I can and use it to develop and support my strategy. Begin by gathering general social media statistics and delve into more specifics, such as social media demographics. Then, if I can dive into industry-specific statistics.

Get any data from your about your audience.

Once I’ve amassed as much information as I can, consider creating audience personas.

With these audience insights in mind, do they still make sense? If not, tweak accordingly.

Step 3: Get to know the competition

Who are your key competitors? Try to identify at least five strong competitors to benchmark against. Are there any brands in analogous industries that are worth looking at?

Now that you have a clearer picture of your audience, look at the brands they are following.

Once I’ve identified competitors, make use of social listening tools, like Hootsuite streams to monitor their activity and audiences. Consider creating a matrix to map out how competitor social media efforts are positioned in relation to each other. Look for white space. It may be the gap you can fill with your social media strategy.

Step 4: Conduct a social media audit

Unless it’s your first foray into social media, you’re not starting from scratch. A social media proposal should take into account how your current social presence can be evolved or improved upon.

Do some investigating to find out which social media channels you are currently using. Which platforms are you strongest on and why? How have your previous social media initiatives measured up?

Step 5: Develop a content strategy

With steps 1-4 complete, we have the raw data to get to work on a content strategy.

This is where I should work out what type of content will be created or curated, how content may vary by platform, and when and how frequently it should be posted. The tone of voice, design, and style should also be defined.

Use you as a resource as much as possible. A brand mission statement, style guide, or brand book are important references if you need them. Also what brands inspire you?

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